How do you convince people to come see a desert island built in a college dining hall? Well, having a stellar professional cast and crew is a good selling point. Creating and mailing out 2000 postcard invitations to every single dorm room on campus doesn’t hurt, either. As the associate producer for publicity, I designed, planned, and created much of the content for our social media and campus presence, as well as coordinated press outreach.
Rather than having a stagnant Facebook event page, I kept our updates relevant and fun leading up to the show. This included filming and editing cast interview videos, reading up on Lowell House history and posting blurbs on its more eccentric bits, and sharing crew miscellany in all its pre- and mid-show glory. From rehearsal sneak-peeks of the comedy troop’s antics, to an enthralling clip of myself transporting the electric cable box via riding it down a ramp, I did not miss a shareable moment.
Press highlights include mentions in BroadwayWorld and WBUR, as well as a review in the Boston Music Intelligencer and a time-lapse video of set assembly on Harvard’s instagram. A video feature also appears in the Harvard Gazette.
More photos from the production can be found here.